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The Social pillar is a standalone product: AI-generated posts in your brand voice, scheduled or published immediately to Facebook, Instagram, X, TikTok, LinkedIn or YouTube. You can use it without using the CMS or blog or commerce — many customers do.

What this gives you

  • Connected accounts for Facebook, Instagram, X, TikTok, LinkedIn, YouTube — OAuth handled by us.
  • AI generation per platform, with per-platform tone and length conventions baked in.
  • Per-platform content — write once, get six platform-tailored variants; override any of them by hand.
  • Scheduling — pick a date/time per post, or a tone calendar for a week of posts at once.
  • Publishing — fire-and-forget; we handle the platform APIs and surface per-platform success/failure on the resource.

Quick example

Generate and schedule a cross-platform post in one shot.
Cost: 5 credits (social_post) for the text base, regardless of how many platforms you fan out to in a single call. If media_type=image is set an extra 32 credits (image) is charged; media_type=video charges an extra 40 credits (video, budget tier). Scheduling is free.

Common workflows

1. Connect a social account

Surface the URL to the user. After they authorize, we redirect to your redirect_uri with ?status=connected&account_id=....

2. List connected accounts

3. Publish immediately, no scheduling

Skip schedule; call publish instead.
The post enters published state on success per platform; check the publish_results field on the resource for per-platform outcomes:
Subscribe to social_post.failed to react to per-platform failures.

4. Override per-platform content

The AI generates platform-tailored variants; you can override any of them before publish:

5. Generate from an existing blog post

Cross-promote a blog post to social with one call. The pipeline reads the post, summarises per platform, generates an image, and saves a draft.

Reference